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Steve Hermosillo

  Chief Creative Officer / Founder

Steve founded New Vision Design in 1995 and has served as our Creative Director since. He oversees our day-to-day operations relating to creation for not only our clients, but for the company as a whole. Steve sets the tone for our approach and brand strategy that our agency delivers. Over the years, Steve has worked on significant assignments and product launches for companies such as Bell Helmets, CBS Radio, Intel, Oracle, Paramount's Great America, Sony, Sun Microsystems, Tessera, Varian Medical Systems, and Yahoo!.

Since 1987, Steve has been in the creative industry working as a production artist, designer, senior designer, and ultimately as a creative director for various agencies. During his career, he has been recognized for numerous award winning campaigns, and has been a guest speaker on the subject of design and creative direction at San Jose State University, Brooks College, Mission College, and De Anza College.

Other interests include an annual pilgrimage to Burning Man with a 50 person family, cross country camping, dirt and street motorcycles, history, writing and recording music with his band (PoetLab), and tropical third world travel.


Ryan Anderson

  Associate Creative Director

Wielding a critical eye and keen sense of modern trends, Ryan is a seasoned design powerhouse in his own right. Immersed in the design industry since 2001, he specializes in branding, strategy & web design. His hunger and drive for impactful yet thoughtful design gives his clientele the edge to rise above the crowd.

Weekends you'll find him on the links honing his single digit handicap or tearing up terra firma on his mountain bike.


Bernard Groves

  Web Development Specialist/Designer

Bernie is primarily responsible for overseeing the development of various web technologies and has a hands on role in implementing solutions for our clients. Not only is our "Big Guy" a key web developer for us, but he's also responsible for helping with our print, illustration, video, and trade show projects. Providing exceptional customer service to every client is the highest priority to Bernie, and he's proven time and time again that he's a true professional.

Born in Canada, Groves attended the University of Toronto for Computer Science. With over 7 years experience in the creative service field, Bernie brings an understanding of the development cycle, as well as knowledge on how to ensure project delivery that's on time and to the client's expectations. Bernie's efforts help to define and develop our creative approach and the brand strategy work that his team at New Vision Design delivers. Through thoughtful orchestration of talent and process, he has delivered successful brand strategy solutions and communications platforms for companies such as JMS, PLM Trailer Leasing, and Siren.

Aside from being a self proclaimed uber techno-geek, Bernie enjoys travel with his family, skiing, Canadianisms, hockey, and of course gadgets.


Haroun Serang

  Web Development Specialist

Music, mathematics, philosophy, car repair... it's hard to find a subject that Haroun hasn't pondered extensively. That's why we're so lucky to experience his genius at work before his brain gets put on display at the Smithsonian.

Haroun has been our web guru for the last 5 years, and in that time, has proven to be invaluable! While at New Vision Design, he's developed and implemented many creative solutions for AOptix, Oracle, Paramount's Great America, WebEx, and was a key player in securing and implementing eSilicon's new web site. We look forward to many more years with Haroun at our web development helm!

Other interests include music, cinema, international cuisine, spouting out useless knowledge, travel, and pre 1957 Bugs Bunny. Haroun is also an accomplished guitar player and has recorded and toured with a wide variety of artists.


Isalda Hermosillo

  Operations Manager

Be careful not to step on this 5 foot angel of acumen, because she'll knock you off your feet! Since 2000, Izzy has had a broad range of responsibilities for all operations. In her role as Operations Manager, Izzy is able to bring the depth of her knowledge and experience to bear in new ways that benefit both our clients and the organization. She's responsible for developing and supporting new and existing house accounts, updating and managing our production process, developing training for both new and existing employees, and supporting the operations of the company and its strategic direction.

In addition to playing office with us, Izzy enjoys foreign travel, Krispy Kreme Donuts, her two beautiful daughters and stunningly handsome husband, Burning Man, lazy weekends, and camping.


Jennifer Emata

  Director of Business Development

As Director of Business Development, Jennifer brings over 10 years of experience in sales and business development to New Vision Design. Jenny has worked in sales as well as account management for many large corporations as well as small firms and organizations. Her strength is developing positive, long lasting relationships with all her clients, and we're proud to welcome her, our newest member, to our organization.

Jenny's a spitfire with tons of energy to spare, so stand back — she just may implode someday! Keeping up with her many interests is tough, but our top choices are tropical travel, environmental business development, Burning Man, concerts, her nieces and nephews, and movies.


Dave Lepori

  Senior Photographer

Dave has been with us from the very beginning, even helping to seed our humble beginnings. His ability to capture a wide variety of subjects, from royalty to rock stars, computer chips to machinery, football to fashion, makes Dave our choice for capturing images for our clients.

Dave operates his own studio in Los Gatos, CA, known as Lepori Photography and we're very proud to have him as our Senior Photographer! Dave has been published in People, Rolling Stone, Modern Technology, San Jose Metro, and many other publications. Most of the images shown within our portfolio section were captured by his lens.

Dave holds a BA in Photography/Film from San Jose State University.

Our Distinguished Partners


Established in 2005, Matteo Studios handles all of our custom garment orders, from embroidery to silkscreening. We trust them emphatically to help us produce garments that our clients are proud to distribute to their respective audiences.


Mosaic is a small integrated brand communications company based in Silicon Valley specializing in retail and environment displays. Mosaic works with a wide range of global, national and regional clients to provide brand focused retail, environment and trade show displays.


The Velocity Group is one of our premier partners for trade show exhibits, environments and events. We've helped develop creative for a variety of Velocity clients, and they've helped many of our clients with national and international events. It's a win, win scenario!


Doors can't open on a new construction project until the furniture, fixtures and equipment (FF&E) are in place. Since 2002, Brinq employees have had experience managing FF&E installation for several multi-million dollar housing and hospitality projects. We've worked with Brinq not only to brand their company, but also to help brand their clients.


Cyclonix designs, fabricates and manages exhibits, events and environments for companies such as Specialized, VMware, Citrix, and, to name a few. We've partnered with Cyclonix on numerous projects since their inception in 2006.